EVENT SERVICES
EVENT SERVICES
I have worked on a number of B2C events and marketing initiatives for clients in tandem with the other services I offer.
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Annual events I currently work on include Bakewell Christmas Sparkle and Bakewell Country Festival, on behalf of Bakewell Agricultural & Horticultural Society. My role spans all aspects of the events from budget and relationship management to on-the-day personal service to ensure that the events run smoothly.
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I am proud that Bakewell Country Festival, which I helped to create, develop and run, has been named as a finalist in the Peak District, Derbyshire & Derby Tourism Awards 2025 in the Best Festival/Event category (results due March 2025).
Other marketing work I have undertaken includes managing and booking print, broadcast and digital advertising, securing and writing advertorials and radio advert scripts, setting up direct mail and leafleting campaigns, creating brochures and managing marketing budgets and strategies.
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I have also worked on product, shop and venue launch events, which have involved creating a buzz to attract customers and then helping to run the event on the day. Examples include Lush stores and spas across the UK, the Graze Inn bar and restaurant on Sheffield's Ecclesall Road and The Wheatsheaf pub in Bakewell.
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MARKETING & EVENTS CASE STUDY - A BRIEF OVERVIEW
I worked on the Society of Independent Brewers' (SIBA) BeerX event from 2012 until 2017, when it relocated to Liverpool. The event, which took place at IceSheffield, is the UK's largest independent craft brewing trade show and included a consumer-facing element in the form of a beer festival.
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I managed all of the marketing and PR for the beer festival including:
Media Coverage: over 30 pieces achieved in 2017 with an advertising value equivalent of almost £37,000 based on rate card prices
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Local Marketing: leaflet distribution, pop-up banners, digital advertising screens and promotional sites on Sheffield's Winter Garden
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Advertising: securing and placing of print and digital advertising in relevant local, regional and trade publications, including budget management
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Social Media: content creation, customers services, running competitions and devising a campaign in partnership with independent Sheffield pubs to help promote them (one competition received 141 entries, 58 shares, 130 likes and reached 24,700 people, while combined organic and paid Facebook post reach from January to the end of the event in March was almost 340,000 people)
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